Over the last several years, new brands have been rolled out at a dizzying pace by the major franchise companies, all of whom are searching for any white space they can find to grow distribution and consumer loyalty. While not all the brands introduced have gained significant development momentum, a handful have done well out of the gates, so to speak. This feature goes in-depth with five brands—all of which have been launched within the […]

The post 5 Brands to Watch: Extended Stay, Mid-Market Flags Drive Hot Product Pipelines for Franchisors appeared first on LODGING Magazine.

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