Paving the Way to Extended Stay: How Franchisors Can Set Up Developers for Success
LODGING brings you the first installment of our three-part Ownership Series, providing owner perspectives on various hot topics and industry trends. We speak with Damon C. Healey, managing principal of Eternal Companies, on the various ways that a brand can facilitate success in the extended-stay sector. The extended-stay segment is attracting developers for three fundamental reasons: opportunity, performance, and longevity. Damon C. Healey was motivated by all these factors when he launched Eternal Companies in 2023 […]
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