Cloudbeds: Independent Hoteliers Will Optimize Performance in 2025

SAN DIEGO, California—Cloudbeds unveiled its 2025 State of Independent Lodging Report. The findings reveal 2025 is set to be the “year of optimizing performance” for independent hoteliers. Faced with persistent labor shortages, increased price sensitivity from travelers, and a rising market share for branded hotels—which now represent 72 percent of all U.S. hotels—independent operators must sharpen their strategies to stay ahead. Now in its third year, the State of Independent Lodging Report offers a data-driven […]

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