Hilton’s Annual Trends Report Finds Travelers Will Want High-Impact Experiences in 2025

MCLEAN, Virginia—Although 2024 was dubbed the “Year of the Great Recharge,” where sleep retreats made headlines, mindful drinking rose in popularity and wellness-themed guestrooms took off. As the post-pandemic leisure travel boom normalizes, travelers surveyed in Hilton’s annual Trends Report are looking to pair their desire to relax and recharge with high-impact adventures and experiences to maximize their time and financial investment. “Our 2025 Trends Report uncovers what has been simmering for years—the intersection of […]

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