Hyatt Plans New Upper-Midscale Transient Brand: Hyatt Select
CHICAGO, Illinois—Hyatt Hotels Corporation announced plans for Hyatt Select, a new upper-midscale transient brand designed to meet the needs of modern travelers while delivering a cost-effective model for owners. The Hyatt Select brand will strengthen Hyatt’s upper-midscale presence by complementing Hyatt Studios, an extended-stay brand in the category, which marked the opening of its first property, Hyatt Studios Mobile/Tillmans Corner, on Feb. 18, 2025. As part of Hyatt’s growth to a more brand-focused company with […]
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