Open Communication: Keeping Franchisees Involved in Technology Solutions
The franchisee market is vast, and the effect the pandemic has had on them has been immense. Hotel chains are looking at this market with a different eye than in the past. Major chains are accelerating their move to an asset-light model, and with that acceleration, the importance of the hotel chain model means that the franchise operator relationship has intensified. As chains become more dependent on fees from their franchise properties, it’s time to […]
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