Scarlett Hotel Group Partners With Uber to Drive the Next Generation of Hotel Transportation

Trailblazing Partnership Between Marriott Fairfield Inn & Suites Downtown Omaha and Uber for Business

OMAHA, Neb.—No more shivering in the cold at the Omaha airport wishing the hotel
shuttle would arrive. Scarlett Hotel Group, owner and manager of the Marriott Fairfield Inn & Suites
Omaha Downtown in Nebraska, today announced the shuttering of its airport shuttle service, replacing it
with a pioneering program with Uber Central, part of Uber for Business, to offer guests free transportation
to and from Eppley Airfield.

“Instead of waiting for a hotel shuttle, guests will be assigned a personal Uber driver to take them
directly to and from the hotel,” said Zio Pekovic, principal and co-founder of the Scarlett Hotel Group.
“We see this program with Uber as the emergence of a nationwide trend to leverage technology and
transportation options to make traveling even more personalized and convenient for hotel guests.”
The Scarlett Hotel Group and Uber partnership is characteristic of the hotel management
company’s fresh approach to hotel management. “Uber Central gives the hospitality industry a great way
to provide guests with an enhanced experience during their stay,” said Mary Fairchild, Head of West
Coast, Uber for Business.”We’re excited to see leading companies like Scarlett Hotel Group partner with
Uber for Business for seamless, reliable guest transportation” she continued.

Convenience and Saving for Guests, Hotel

With Uber Central, guests do not have to contact Uber or use the Uber app on their phones to take
advantage of the amenity. When they arrive at the airport, guests will contact the Marriott Fairfield Inn &
Suites Omaha Downtown. The staff member at the front desk will arrange for a personal ride for the guest
via the Uber Central dashboard, and the guest automatically receives a text containing the wait time along
with the driver’s name, car make and model and license plate. The hotel staff member will track each
guest’s ride to the hotel, and greet and attend to them individually as soon as they arrive.
For the Marriott Fairfield Inn & Suites Downtown Omaha, using Uber Central not only provides
complimentary, on-demand transportation for guests, it also allows the hotel to save costs on
transportation. Providing a personal Uber ride to each guest is more efficient than the ongoing cost of
maintaining a hotel-operated shuttle and the staff members to drive it. The hotel receives a single invoice
from Uber Central, making it easy to track and pay for transportation costs. Overall, the hotel expects to
save 40 to 50 percent in hotel transportation costs.

About the Marriott Fairfield Inn & Suites Downtown Omaha

Located at 1501 Nicholas Street in Omaha, Nebraska, the Marriott Fairfield Inn & Suites
Downtown Omaha was recently acquired by Scarlett Hotel Group. The custom-built, 113-room hotel is
near the TD Ameritrade Stadium, CenturyLink Convention Center and Arena, Old Market Historic
District and Creighton University, and within walking distance of Downtown Omaha’s numerous dining
and shopping options. The hotel recently completed a multi-million renovation that upgraded all public
spaces, including a completely revamped lobby and guest rooms. More information and reservations can
be made by visiting www.marriott.com or calling (402) 280-1516.

About Scarlett Hotel Group

With offices in Chicago and Nashville, Scarlett Hotel Group (SHG) was founded by hotel industry
veterans Andrew Scarlett, Rob Sadoff and Zio Pekovic. The company focuses on acquisitions, hotel
management, sales and marketing support, F&B management and asset management, on its own behalf
and for third-parties. In addition to the Marriott Fairfield Inn & Suites Downtown Omaha, SHG owns and
operates the Hampton Inn Suites at Sarasota Airport, Residence Inn by Marriott Downtown Clearwater
and SpringHill Suites by Marriott Gainesville at the University of Florida.

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