Selling Service: hihotels President and CEO Chris Guimbellot on the Concept of Personal Attention

As hoteliers gathered at AAHOACON 2022 in Baltimore, Maryland, to discuss innovations in hospitality, Chris Guimbellot, who is president and CEO at hihotels by Hospitality International, described the franchisor’s approach where its Assurance and Marketing Program (AMP) team members are literally “on call.” Saying he disagrees with the widely held belief that sales and service are mutually exclusive, Guimbellot shared with LODGING that and other ways his company is responding to franchisees in this sector. […]

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