SHR Launches AI Assistant to Automate CRS and CRM Platforms
HOUSTON, Texas—SHR announced the launch of its new AI Assistant, an embedded solution that automates content creation within its central reservation systems (CRS) and customer relationship management (CRM) platforms. Designed to eliminate the inefficiencies of manual content management, the AI Assistant has multilingual updates, messaging consistency, and accessibility compliance. SHR’s AI Assistant eliminates the costs of outdated content workflows by generating room descriptions, promotional messaging, and image alt-text, reducing manual workload and ensuring consistency across […]
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