Hotels have always taken a strategic approach to selling rooms to drive demand and optimize room revenue. They should be taking that same approach to their parking asset. At Towne Park, we evaluate the impact of parking the same way hotels evaluate room revenue; we call it RevPAS or revenue per available space, which provides a metric for optimizing parking for the greatest return. For hotels looking for new revenue sources and approaches to optimize […]

The post 6 Strategies to Leverage Paid Parking appeared first on LODGING Magazine.

This post was originally published on this site