Marketing is an essential and multifaceted effort that begins with creating a hotel narrative and value proposition, conveying it through physical and digital channels, and then measuring results—quantitatively when possible. As the leader of a full-service in-house agency, Michael Cady, chief marketing officer, Charlestowne Hotels, shares his recommendations in several key areas: 1. Prioritize email data. About a year and a half ago, the acquisition of customer data for remarketing purposes was compromised with new […]

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