In December, Red Roof announced the latest addition to its soft brand, The Red Collection: the upper-midscale SPOT X Hotel – Orlando/International Drive. Location is key for this 154-room, new-build property, and the name “SPOT X” emphasizes the hotel’s positioning as the place to be in Orlando, with access to the area’s theme parks, shopping, dining, golfing, and more. The “SPOT X” branding came after the hotel’s ownership group, in the midst of developing the […]

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