MCLEAN, Virginia—Hilton released its first global brand platform that identifies what has been missing from hotel marketing—the hotel stay. ”Hilton. For the Stay” places the hotel front and center, elevating the role and importance of the stay. Hilton is debuting “It Matters Where You Stay,” a new advertising campaign to introduce the platform, using humor to push against some of the common but unspoken pitfalls of travel, poking fun at what can go wrong when […]

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