Attaining Total Revenue Performance Through Innovation
As far back as 2010, revenue management guru Sherri Kimes of Cornell University foresaw the rise of total revenue management within the hospitality industry. This, however, remained a distant dream for many as hospitality businesses have struggled for more than a decade to develop metrics, processes, systems, and programs to drive total revenue management performance and culture within their organizations. Having a unified tech stack is not only a “need to have” today, but it’s […]
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