Three Key Practices for a Strong Loyalty Program
Today’s traveler has an abundance of lodging choices. With customer loyalty playing an integral role in a hotel’s operations, getting it right can mean all the difference, especially for smaller, boutique brands. When successful, a loyalty program can bring a steady source of referrals, continued stays, and increased spending at the property over time, among other advantages. Here are three approaches to keep in mind when developing and implementing a strong loyalty program: Create a […]
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