2024 Outlook: Profit Trends Should Stabilize, Despite Lingering Challenges
While there are still many unknowns regarding the economy, STR’s data points to further stabilization for the U.S. hotel industry. Aligned with record highs in ADR and RevPAR, total revenues and profits were strong in 2023, well above 2022 and only slightly below 2019 levels. Total revenue per available room (TRevPAR) grew by 10 percent compared to 2022, and with a more normalized growth rate in total expenses per available room (up only $13 in […]
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