Incorporating a theme of ‘Elevate,’ Red Roof hosted its 2024 Brand Conference emphasizing its new prototype, a pair of recent partnerships, and some key personnel additions as initiatives designed to help the 51-year-old company reach new heights.    Having recently reached the 700-hotel milestone as a company throughout its four brands, Red Roof President Zack Gharib linked the new prototype for its venerable Red Roof flag with the conference theme during a media Q&A session.  “The […]

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