As operating costs continue to rise, hoteliers are facing economic pressures from all angles. This has led owners everywhere to search for new ways to drive revenue—while delivering an experience guests will want to return to.

The good news? Hotel entertainment technology can provide an unexpected source of income.

Here are three ways to drive revenue through hotel TVs:

1. Monetize your hotel TV screens

When you integrate third-party advertising, a guest TV can be an opportunity to earn more from every room—without increasing your nightly rate. When guests ask themselves what they want for dinner, a timely advertisement for a local restaurant could be the answer. Similarly, local shops and attractions looking to earn business from your guests will pay for the opportunity to get offers and messages in front of them.

2. Promote paid amenities

According to a recent report by Oracle and Skift, nearly half of hotel executives expect non-room revenue to account for an increasing share of their hotel’s revenue by 2025. Get ahead of this trend and start increasing your earnings now by promoting your paid non-room amenities—laundry, dry cleaning, onsite fitness classes, airport shuttles, valet parking, etc.—on every TV screen.

3. Attract lucrative group bookings

Events such as conferences, weddings and amily reunions are a great way to garner a lot of bookings all at once. Set yourself apart from the competition with custom TV screens that can communicate helpful info, direct foot traffic and remind attendees of key dates and times.

OnStream by DISH Business is a flexible modern entertainment platform built to deliver on your business needs today and in the future. Visit us at dish.com/hotels to learn more about how our technology can help you unlock additional value from your hotel TVs.

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