A Trusted Advisor: The Evolved Role of the Broker Brings More Value to Owners
When I first started out in hotel brokerage back in the late 1980s, the market was unsophisticated and had not adopted the fiduciary focus that was required to establish trust. Consequently, the term hotel “broker” had mostly a negative perception. However, over the past 35 years, many brokers have moved into the role of trusted advisors, who passionately make paramount their fiduciary responsibilities. As a trusted advisor, the broker adds significant value for owners in […]
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