Understanding, measuring, and forecasting the recovery of U.S. hotel performance has been difficult at best amid the global pandemic. Unlike other cycles that were driven by economic jolts, this downturn was disruption-led, providing no historic precedents to use in projecting the industry’s trajectory. Plus, each time a recovery horizon has been set, a new COVID-19 variant or the like has altered the course and expectations. Recognizing these challenges as well as the need for meaningful […]

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