As associate vice president of market development, Kim Twiggs manages DIRECTV’s Hospitality & Institutions business unit, which includes creating and implementing strategies that support the sale of DIRECTV free-to-guest programming and products to hotels, hospitals, senior living facilities, and universities. Twiggs’ team leads both direct and indirect sales and distribution, including a network of more than 200 in-room television integrator partners. Products sold through these distribution channels include the Advanced Entertainment Platform (AEP), DIRECTV Residential […]

The post Ahead of the Curve: DIRECTV on the Evolution of Guestroom Entertainment appeared first on LODGING Magazine.

This post was originally published on this site