AHLA: 72 Percent of U.S. Travelers to Maintain or Increase Hotel Stays in 2024
WASHINGTON—Seventy-two percent of U.S. travelers say they plan to either maintain or increase their number of hotel stays in 2024 compared to 2023, and hotels remain the top lodging choice for likely travelers, according to a survey commissioned by the American Hotel & Lodging Association and conducted by Morning Consult. The survey found that most U.S. travelers (53 percent) plan to take overnight trips for leisure during the next four months, and 32 percent plan […]
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