WASHINGTON—The American Hotel & Lodging Association (AHLA) and the Hospitality Sales and Marketing Association International (HSMAI) Americas announced a new strategic partnership that will align the two leading hospitality industry associations to benefit their respective members and advance the hospitality industry. The partnership will create linkages to the industry’s sales, marketing, and revenue optimization professionals for AHLA while expanding HSMAI’s organizational reach. The new agreement, effective April 25, 2023, includes the following areas of collaboration: […]

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