About three years ago, Oracle Hospitality acquired Nor1 to deliver an AI (artificial intelligence) solution for real-time pricing and inventory management—specifically to create ancillary offers to guests—and embedded that tool into Oracle’s property management system, OPERA Cloud. Despite the availability of sophisticated AI tools, Jason Bryant, vice president of Nor1, considers the hotel industry to be in the early stages of adopting them, but expects the usage to ramp up exponentially in the next few […]

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