Transforming unsuspecting locations into bold personalities—that’s the goal for Best Western® Hotels & Resorts’ fast-growing boutique brand, Aiden®. With more than 60 spectacular locations open and under development globally—including properties in Berkeley, California; Austin, Texas; Scottsdale, Arizona; Seoul, South Korea; and Sydney, Australia—Aiden hotels deliver unique character and tons of local flavor. Each Aiden is a personality designed by its owner with a strong cultural connection. Owners choose their favorite designer and embark on a […]

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