Atypical Approach: CEO Murray Sets Up Sonesta for Growth With Unique Franchising Formula
For Sonesta International Hotels Corporation, 2024 has been a year of significant progress, ranging from robust distribution growth throughout its multi-brand portfolio to the debut of a unified loyalty program to encompass all its brands. The driving force behind the aforementioned areas of progress, as well as its overall atypical approach to franchising, has been John Murray, Sonesta’s president and CEO. Murray spent more than two decades with Services Properties Trust (SVC), previously Hospitality Properties […]
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