Tempe, Arizona—Best Western Hotels & Resorts (BWHR) announced the relaunch of its urban, upscale boutique brand, Vīb, debuting a new prototype with the opening of Vīb Tempe. The Tempe, Arizona hotel joins the global Vīb portfolio as an example of the newly relaunched brand, serving as a model for future Vīb properties through its thoughtfully designed spaces that invite collaboration and socialization while still offering flexible function with a stylish flair. “The new Vīb prototype […]

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