Booking.com: Annual Research Shows New Challenges With Sustainable Travel

AMSTERDAM—Booking.com released research with insights gathered from more than 31,000 travelers across 34 countries and territories, exploring the latest consumer attitudes, priorities, and influences related to sustainable travel. While the annual research revealed a continued sense of desire and awareness with 83 percent of travelers confirming that sustainable travel is important to them, new insights show a sense of weariness could be emerging globally, fueled by the ongoing challenges experienced by travelers to make more […]

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