As a handful of major brand CEOs assembled during AAHOACON ’24 to weigh in on key industry issues, a major focal point was increased operating costs and their impact on margins. Speaking during the opening general session, the executives identified a number of ongoing challenges and potential industry disruptors, including increased government regulation, as well as the continued emergence of artificial intelligence.   Best Western President/CEO Larry Cuculic framed the discussion on industry challenges by asking […]

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