Built for Profit: Chip Ohlsson on Wyndham’s Entry Into the Economy Extended-Stay Market
Speaking with LODGING at the Lodging Conference 2022 at the JW Marriott Phoenix Desert Ridge, Wyndham’s Executive Vice President and Chief Development Officer Chip Ohlsson took the opportunity to describe how efficiency shaped the development of Wyndham’s extended-stay economy-sector brand dubbed “Project ECHO.” The chief development officer explains that the official name for Project ECHO, which stands for Economy Hotel Opportunity, has not yet been determined, but regards the acronym as a fitting placeholder for […]
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