Cendyn Acquires Knowland, Aims to Yield More MICE Bookings
AUSTIN, Texas—Cendyn has acquired Knowland in a strategic acquisition that presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space. Knowland’s platform includes market intelligence data on meetings and events gathered from over 7,500 hotels across the United States and a handful of international markets. Knowland’s products connect hoteliers with market insights to drive revenue, accelerate the sales cycle, and optimize processes to achieve group […]
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