Choice Hotels Signs Two New SOAR Contracts

NORTH BETHESDA, Maryland—Choice Hotels International, Inc. announced two new contracts as part of its Supporting Ownership Access and Representation (SOAR) program, which aims to help empower and support hotel ownership for underrepresented entrepreneurs. The new contracts—a WoodSpring Suites in Truth or Consequences, New Mexico, and a Rodeway Inn in Effingham, Illinois—are part of the 17 SOAR contracts signed year-to-date. During the first 15 years of the SOAR program, Choice averaged one contract per month and […]

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