ROCKVILLE, Maryland—This year marks the 15th year since Choice Hotels International, Inc. launched the industry’s soft brand segment with the introduction of the Ascend Hotel Collection. In the 15 years since, the soft brand segment has become one of the highest growth segments in hospitality by enabling independent hotels to access national sales and marketing platforms, reservation systems, and loyalty programs without losing their character and community focus—appealing to both independent owners and the next […]

The post Choice’s Ascend Hotel Collection Marks 15 Year Anniversary appeared first on LODGING Magazine.

This post was originally published on this site