Converting to Extended Stay: The Strategy Behind Choice’s Suburban Studios Relaunch

At a recent media roundtable, top executives from Choice Hotels International, Inc., explained how current and prospective owners can enter the red-hot extended-stay segment, which includes the ability to convert standard hotel rooms into extended-stay “studios” with the addition of a proprietary “kitchen-in-a-box.” The speakers who announced the relaunch of Choice’s legacy Suburban Extended Stay brand into Suburban Studio were: Pat Pacious, president and CEO;
 Ron Burgett, senior vice president, franchise development, extended stay; and […]

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