TYSONS, Virginia—Cvent announced that it has acquired Splash, an event marketing technology company. Splash’s platform allows marketers to create on-brand, measurable, and repeatable event programs that drive pipeline and sales. Over 500 organizations, including more than 60 Fortune 1000 companies, use Splash for their event marketing needs. Together, the companies plan to continue investing in their products and serving their customers to accelerate event success. Cvent’s acquisition of Splash reflects its commitment to extending event […]

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