Dash Design acquired by Saguez & Partners

ONE11 Hotel

Dash Design, a New York-based design firm founded by David Ashen in 2004, has been acquired by Saguez & Partners, a Paris-based global design agency.

“We have been formally collaborating on projects in Europe and the U.S. over the past three years under the name of Saguez & Dash, sharing resources and creative direction, and collectively realized a tremendous global growth and expansion opportunity for the two firms,” said Ashen, founder/president, Dash Design.

Dash Design has worked on projects in the hospitality, restaurant, retail, wellness and senior living segments, such as the ONE11 Hotel in New Orleans; Le Méridien Dania Beach at Fort Lauderdale Airport in Dania Beach, FL; Valley River Inn in Eugene, OR; Renaissance Wind Creek Curacao Resort The Lexington Hotel in New York City.

Saguez & Partners is known for their work on global brands Marriott, Hilton, Accor, Chamonix, Group Rocher, Nespresso, Parfums Christian Dior, Chanel and more.

“We now have a transatlantic team to provide our clients a deep, local market understanding with an international perspective, and an innovative, trans-disciplinary approach to the lifestyle and luxury segments–the perfect intersection where bespoke narratives and art de vivre thrive to deliver unparalleled results in hospitality, luxury, workplace, F&B and retail,” said Boris Gentine, GM/creative director, Saguez & Partners.

Lazare Consulting LLC, based in New York City and Paris, served as Dash Design’s exclusive strategic advisor.

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