Rocco Forte Hotels hasappointed Elena Black as SVP, marketing, joining the executive leadership team.

With more than two decades of experience in the hospitality industry, Black brings a wealth of expertise in brand development, marketing strategy and customer engagement, according to the company. Prior to joining Rocco Forte Hotels, she spent more than 13 years at Six Senses, where she played a pivotal role in shaping its distinctive and powerful brand. After further integration of Six Senses into IHG Hotels & Resorts, she was promoted to head of global luxury & lifestyle marketing. She was tasked with elevating luxury marketing for the company and a broader portfolio of luxury brands, including Regent, InterContinental Hotels & Resorts, Vignette Collection and Kimpton Hotels & Restaurants, along with ongoing management of marketing efforts for Six Senses.

“I’m excited to join Rocco Forte Hotels, a company that truly embodies a commitment to deeply personalized service, a strong sense of place and authentic experiences,” said Black. “What stands out most is the company’s culture of warmth and care, not only toward its guests but within the organization itself. It’s rare to find such a collaborative environment, and I am thrilled to contribute to Rocco Forte Hotels’ ambitious plans for the future.”

Sir Rocco Forte, founder/chairman, Rocco Forte Hotels, said, “We are confident that Elena’s expertise and fresh perspective will be invaluable in advancing our marketing efforts. Her ability to create compelling brand narratives and build lasting customer connections aligns perfectly with our vision for the future. Elena will be an excellent addition to the Rocco Forte family, and we are excited to see her drive our brand forward.”

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