Event Coverage: BWH Hotel Group to Double Aiden Brand Portfolio in 2023

PHOENIX—BWH Hotel Group is expanding its upscale boutique brand, Aiden, as the brand is set to grow by over 200 percent in the years ahead with the portfolio doubling in 2023 alone. The brand’s growth includes the upcoming launch of Aiden in India and the launch of Aiden in Scandinavia, where 30 new hotels have been added to the portfolio, each of which offers hologram concierge service. Aiden offers guests access to boutique, resort, and […]

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