It may have taken a pandemic to really wake the lodging market—including investors, developers, and hoteliers, as well as their consumers—to the beauty of the extended-stay concept. Yet, as Matt McElhare, Senior Director, Extended Stay Brands at Choice Hotels International, explained, the extended-stay hotel segment was never a sleeping giant so much as a quiet but constant player in the brand mix of hotel companies. Extended stay, he said, accounts for 10 percent of overall […]

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