Extending Stays: Hyatt Launches First Upper-Midscale Brand in the Americas
In April, Hyatt joined the ranks of hotel companies expanding into the extended-stay space with the launch of its newest select-service brand, Hyatt Studios. LODGING caught up with Jim Chu, chief growth officer at Hyatt, to learn how the brand came to be and the types of guests Hyatt is aiming to attract. Chu said the company conceived Hyatt Studios after identifying a need among hotel developers and World of Hyatt loyalty members for a […]
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