This July, Hilton rolled out a new global brand platform—“Hilton. For the Stay.”—stressing the importance of the hotel stay in the overall travel experience, as confirmed through consumer research conducted by Hilton and its agency, TBWAChiatDay New York. The accompanying advertising campaign—“It Matters Where You Stay.”—extends across numerous channels and features businesswoman and philanthropist Paris Hilton and actor Catherine O’Hara. LODGING connected with Joelle Park, vice president, global enterprise, and cross brand marketing at Hilton, […]

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