During dynamic demand environments—like the one hoteliers find themselves in today—it’s important to develop an agile marketing strategy with the ability to shift offers, packages, and promotions at the right time to target niche groups of travelers. When using data that is collected and analyzed from a variety of sources, hoteliers can make more educated marketing decisions instead of relying on their instincts. As demand recovers sporadically, the key to capturing a share of the […]

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