Business intelligence (BI) software has revolutionized the hospitality industry, handing professionals the tools they need to turn mountains of business data into useful, actionable insights. However, despite its versatile applications, many hotels restrict its usage to forecasting occupancy rates. While this has been a reliable tactic in the past, COVID-19 dramatically altered the industry landscape. Because 2020 and 2021 were such outlier years in hospitality—and nearly every other sector—predictive analytics that look to the past […]

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