Future-Focused: Choice Executives on the Customers and Brands of Tomorrow

At the 66th annual Choice Hotels International, Inc., convention—which took a three-year hiatus due to the pandemic—franchisees and corporate leaders alike shared excitement over networking with others and discussing the possibilities for the future. With thousands of attendees, the convention’s corporate business meeting, brand sessions, and marketplace focused on helping owners’ bottom lines, awarding franchisees who exceeded expectations, and making deals and decisions that facilitate growth. Aligning with this year’s theme of “GO,” Choice announced […]

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