Hilton Announces New Extended-Stay Brand With Working Title Project H3
MCLEAN, Virginia—Hilton announced a new extended-stay brand designed to meet the needs of the expanding $300 billion workforce travel market—the long-stay guests that never stopped traveling, even throughout the pandemic. Through research, Hilton has created a hotel product for this underserved group looking for apartment-style accommodations for 20 nights or more. Launching in the United States under the working title Project H3 as Hilton navigates the final stages of the trademark process, this lower midscale, […]
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