Brand launches have been commonplace for Hilton over the past few years, but within the last few months, the company has fortified its lineup by other means with both an acquisition as well as a comprehensive rebranding effort. Bolstering its presence in the trendy lifestyle segment, the mega-brand company in March announced an agreement to acquire the Graduate Hotels brand from AJ Capital. Just days later, the company announced a new prototype and branding campaign […]

The post Hilton Bolsters Lineup With Acquisition, Repositioning appeared first on LODGING Magazine.

This post was originally published on this site