MCLEAN, Virginia—Hilton announced the launch of StiR Creative Collective. An in-house consulting and development arm reimagining hotel food and beverage with commercial solutions, StiR offers expertise in strategy, concept creation, and branding to both affiliated partners and independent hospitality operations in the Americas and Europe, the Middle East, and Africa (EMEA). “StiR Creative Collective is a leading-edge offering that marries the company’s global footprint with the team’s invaluable wealth of relevant experience designing and delivering […]

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