MCLEAN, Virginia—Hilton announced the launch of Spark by Hilton, the newest addition to its portfolio of brands. Following research, the introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of more guests and owners seeking value, quality, and consistency. The brand provides a reliable stay for guests at an accessible price. For developers, it leverages a conversion model to offer […]

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