Hyatt Reaches Record Pipeline of 138,000 Rooms, Realigns Brands
CHICAGO, Illinois—Hyatt Hotels Corporation announced a record pipeline of approximately 138,000 rooms as of year-end 2024, alongside a brand realignment designed to increase owner returns and growth. By evolving its brand architecture into five distinct portfolios—Luxury, Lifestyle, Inclusive, Classics, and Essentials—Hyatt is positioned to serve the needs of its guests, customers, and owners. “Hyatt’s growth and strategic brand evolution reflect our commitment to creating long-term value for owners and driving the performance of our hotels […]
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