Knowland Provides Market Segmentation Add-on for Sales Teams
ARLINGTON, Virginia—Knowland announced an add-on feature designed to help on-property sales teams better understand and target the right group segments booking in their market. Sales teams are often challenged to understand what groups have met in their competitive set. Knowland’s Market Segmentation feature delivers insight into group business activities by market segment, allowing hotel sales teams to adjust sales efforts and meeting and events business strategically. Jessica Carey, vice president of customer operations, Knowland, said, […]
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